Technology continues to advance rapidly in this century. Although they have positive aspects, such as making our lives easier, they have some minor disadvantages. For example, the presence of our personal data in a digital environment makes it easier for them to be stolen.
So how did you try to solve this negative? This is the question that brings us to the SSL protocol.
What is SSL?
SSL is the abbreviation of Secure Socket Layer, a term commonly used in online shopping. The Turkish translation is the Safe Entry Layer. As the name suggests, SSL is a security protocol used to ensure personal privacy and reliability.
SSL protects the integrity and confidentiality of information during the network transfer by encrypting the communication between the server and the client.
The SSL protocol is supported by all common web servers and browsers. Because SSL has a standard algorithm. It is used for data security on many websites.
Only two things are needed for the SSL function to work. One of these is the key on the server side. The other is a certificate on the client side.
How does SSL Work?
SSL is based on a method of encoding based on the use of public key/ private key.
Two keys must be found for SSL. These keys are actually software encoded in a digital environment. Only the other key can open data that one of the two keys has locked.
After the keys are generated, SSL performs this operation by default. One key remains on the generated server, while the other key is sent to the people requested to connect. The key left on the server is called a private key, while the key sent to the people requested to connect is called the public key.
For example, if someone wants to send you a message from a digital medium, they will secure the message with a public key. Even if your message was found by someone else before you reached it, you won’t suffer any damage because the password for your message can only be resolved with a private key.
What’s the SEO relationship with the SSL Certificate?
The SSL certificate ensures the security of both the user and the site. So, is there a link between an SSL certificate and SEO? Yeah, there’s a connection.
Because an SSL certificate is one of the SEO criteria set by Google. So websites with SSL certificates can be ranked higher because they are more compatible with Google criteria. However, having an SSL certificate on your website will not be effective in ranking alone.
Therefore, a website that only has an SSL certificate cannot be said to be SEO-compatible. Work with the SEO agency and SEO experts to make the website more SEO-compatible. With WeaSocial, a team of experienced SEO experts, you can start working right now to improve the efficiency of your website.
What are the Properties of SSL Protocol?
• The connection is secret.
• Communicating ends can be identified and verified.
• Provides security and privacy while encoding and decrypting incoming messages.
• Connection is secure. That’s why it’s hard to get the data into other people’s hands.
• Guarantees that the data is sent and the data field is in the right place.
• Verifies the date and time of the transmitted documents.
What are SSL Types and Authentication Methods?
Domain Name Verification (DV)
A domain name authentication certificate is a certificate you need to verify that you own your domain name. A domain name verification certificate, one of the most commonly used types of certificates, is created when you receive an email sent to the WHOIS information or to email addresses belonging to that domain to confirm that you have the right to use the domain.
Enterprise Authentication (OV)
Certificates approved by the organization for corporate enterprises are approved to verify your organization’s information by the corporate certification authority (CA). You need to make sure you’re a real organization for that. With this certificate, the organization certificate authority verifies the organization’s name, physical address and telephone number. These three data must be matched with WHOIS information before being published, and also with a public government information site or a certified third-party website. The OV certification also gives the consumer more confidence because it proves that it does business with a real business.
Extended Authentication (EV)
Extended authentication certificates, also known as green bars, are the most trusted type of SSL certificate. During the extended authentication process, the CA confirms that you are legitimate and in good shape both above and beyond the institutional verification process.
With SSL, you can both prove to your visitors that your website is trustworthy, and you can reach more audiences by reaching the top of your search results with your site that meets Google criteria.