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Digital marketing is a strategic method used by brands to promote their products and services, attract customers and engage with them using the internet and digital channels.
SEO (Search Engine Optimization) is the technical and strategic work done to make websites rank higher in search engines.
SEO ensures that your website ranks high in search engines, making it easier for potential customers to find you and increasing your sales.
For an effective digital marketing strategy, start with your goals, target audience and the right tools.
SEO optimizes your website’s content, configuration and links to help you rank higher in search engines.
For a successful SEO campaign, set your goals, research keywords and focus on content optimization.