If your website is not on the first page of Google, it will not be noticed by users. Because research shows that only 0.44% of users go to the second page of Google.
That’s where SEO works start. Thanks to SEO work, your website can be placed on the top of the rankings, thereby attracting organic traffic to your site.
SEO will benefit your website from the benefits we described above. But SEO experts can choose two ways to get these benefits.
They are:
• White Hat SEO
• Black Hat SEO
What is White Hat SEO?
White Hat SEO is a study that considers the guidelines that search engines want you to take advantage of in their SEO work in accordance with ethical rules.
The goal of White Hat SEO is to provide the best user experience. To this, SEO experts play by the rules of the game. They just want to improve the site they want to raise their rankings, without damaging their competitors’ pages, to provide the best user experience.
Some of the techniques used in White Hat SEO studies are:
• Content Optimization
• Technical SEO
• Link Building
• Mobile Compatibility
White hat SEO will make your website ranking time resistant. Even if it takes time to get the results of the studies, the results will last for a long time.
What is Black Hat SEO?
Black Hat SEO is the opposite of White Hat SEO, and it is done without following the guidelines of search engines.
When you use Black Hat SEO, you do not behave ethically with your competitors or visitors to your website.
Search engine algorithms are updated regularly to fight Black Hat SEO. Despite this, SEO experts who want to use Black Hat SEO work can still do it by finding gaps in the system.
Using Black Hat SEO on a website is an application that can cause the website owner to lose the website. Because search engines can penalize your site when they find out you’re using Black Hat SEO on your website.
Google’s penalties in this direction can often be in the form of lowering rankings, decreasing PageRank scores, a decrease in organic traffic, or restricting the positioning of posts.
Black Hat SEO studies typically use the following techniques:
• Cloaking (Tracking)
• Doorway Pages (Home Pages)
• Scraped Content (Copied Content)
Black Hat seo studies can result in high penalties for your website when it is noticed by search engines, even if it produces positive results in a short time.
What is Gray Line SEO?
Some SEO experts can perform both White Hat SEO and Black Hat SEO works together.
While White Hat SEO is in the foreground, they can use Black Hat SEO in cases where they want to get quick results in the background.
Gray Hat SEO is done with the intention of manipulating search results, as in Black Hat SEO, and avoiding infringement of search engine algorithms like White Hat SEO.
How to do Black Hat SEO?
Black Hat SEO studies are designed to trick search engines into putting text that users are not looking for in front of them.
For example, if you search for sports shoes and you find diet products, it means that Black Hat SEO has been studied on this site.
So, how do you do Black Hat SEO?
Keyword Filling
Keyword filling means deliberately creating content using too many keywords. With this technique, your site can be ranked at the top when searching for selected keywords.
However, the content is not useful to the target audience. Because the content shown to users is irrelevant to the user’s search queries.
Hide Keywords
This is done using the same color as the background, so that the keywords do not appear in the contents.
Misleading Directions
As one of Black Hat SEO techniques, hiding is the act of presenting a different content or page when clicked by users.
The purpose of the hiding technique is to make your website rank higher for different terms.
Automatic Content
If you use bots to generate large amounts of content on your Automatic Content website and you try to appear to have produced relevant content, then you are automatically producing content.
This content is meaningless and unreadable by the user. Even so, it may cause the page to be in the top rankings. Because there’s a lot of keywords in the content.
Link Farms
If you have a website developed just to link, then you have the link farm. Thanks to link farms, the number of backlinks is inflated to make your site appear in the top ranks.
What are the ways to get rid of Black Hat SEO?
Even though Black Hat SEO works to make it easier and faster to rank your website, search engine browsers that detect that Black Hat is doing SEO work on your site will penalize your site because this is contrary to the search engine algorithms.
We counted what happened to these sanctions above. To prevent your site from being subjected to these sanctions, you need to get rid of Black Hat SEO practices on your site.
You can get rid of Black Hat SEO by applying the following methods:
1. Use original and quality content on your site. One of the simplest ways you can do to improve your site’s SEO is to publish SEO-compatible content. Because your content will contain the keywords your target audience is searching for, your site will be ranked at the top of the list when users search for them.
2. Set the number of keywords. Too many keywords on your site will negatively affect your ranking. Again, you need to adjust the frequency of your keyword in proportion to the length of your content.
3. Balance the quality and quantity of the connection. When connecting, the commercial focus should be minimal. And to do that, you should stay away from sites that everybody’s linked to.
4. Make your connections look natural. The purpose of providing links to our site is to improve the user experience. Therefore, try to make natural sentences when linking your content.